What Brand Managers Do Companies have come to rely on brand managers to help them stay ahead of the competition. The brand manager looks for the best ways to generate positive reactions in consumers, and ways for improving sales, and the company’s market share. They monitor market trends, oversee advertising campaigns and market activities. Their overall objective is making sure the public receives the desired message about the company’s products and services. The brand manager cover letter will show hiring managers the many ways they implemented strategies that maximized a company’s presence and profits. Brand managers can work in-house, through a marketing consultancy firm, or for a brand. They develop and bounce ideas alongside researchers, executives, marketers, product developers, and creative personnel. They’re looking to maintain brand values and a consistent public image. They study statistics like pricing and plan new packaging designs. They not only work with creative and marketing personnel. Brand managers will engage with legal and compliance personnel. Overall, your brand manager cover letter should tell hiring managers the incredible extent of responsibility and how it impacted on projects and the company. Qualifications Hiring managers will be on the outlook for a brand manager cover letter that expresses leadership, problem solving, critical thinking and analytical skills, creativity, and the ability to work and communicate with others. The candidate is better off with a degree in liberal arts, business, marketing, advertising, or other related matter. In fact, a creative degree is definitely a plus if that comes with skills and experience. Hiring managers only want the best of the best, looking for candidates that can excel. This is why they may ask for a GPA of no less than 3.5. Salary Due to the qualifications and expectations, alongside a company’s desire to attract the best talent, a brand manager can expect a solid financial return. In New York City, the average brand manager salary as of March 2014 was in the vicinity of 95,000 dollars. Some companies may offer as much as 110,000 dollars for the perfect candidate. Sample Brand Manager Cover Letter To get the best pay, the candidate has to craft an exceptional brand manager cover letter and resume. Without them, there is no interview and certainly no hire. While your writing skills can be exemplary, using a sample cover letter like the one below can ensure you get it just right.